Intellectual Property Law and Marketing Law
We have specialised expertise in intellectual property law and marketing law, with extensive practical experience in assisting our clients in all legal aspects related to intellectual assets and marketing.
Intellectual property, such as trademarks, copyright, patents, design, and know-how, is becoming increasingly crucial to the value of businesses. Identifying and protecting these assets is paramount. We actively work to ensure that our clients have robust and effective legal tools to preserve and enhance the value of intellectual assets.
Intellectual Property Law and Marketing Law can encompass:
- Assessing whether an intellectual asset can be protected by any of the intellectual property rights
- Drafting and negotiating transfer or licensing agreements
- IP strategies and policy matters
- Trade secrets
- Applying for the registration of trademarks, company names, and designs
- Marketing law issues, especially online
- Disputes and infringements concerning intellectual assets
- Issues related to Market Influencers, etc.
- Agreements on ownership of inventions and other ideas created by employees or consultants
- Passing off, including parasitic marketing and other unfair marketing practices
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